Rock on project blog

OK we have been doing this Rock on project for what feels like the longest time in the history of time, but it is a pretty interesting project and a very vital and cooperative learning experience. Me and my partner Sean Burke had to learn how to market ourselves as a new up and coming jazz band and had to learn how to work as one business entity. In the project to market ourselves we had to use a very well thought mix of the marketing mix and the 7 key functions of marketing. This was a long drawn out process that required us to us 12 assignments to complete this. This project allowed me personally to become a manager in the real business world and see how it worked in real life it requires team work, cooperation, and a long thought process.
The first thing that we had to start off doing was creating a catchy band name, genera and slogan for the desired market that we wanted to target. So we named our band Amplified Sound and our genera is Jazz. Our band was made of a unique duo of a trumpet and a saxophone. This required us to be a new up and coming band in the music world we chose a tough road by doing this because we had no kind of established fan base nor could we play at many major venues like arenas or stadium like other big bands, but instead we had to play from jazz club to jazz club across the united states on our tour. This became quite a hassle because we had to search long and hard to find clubs in local areas.
Along with the locations we had to mix the 4 P's of product price place and promotion we had to find a way to do all of this and set them to be successful in the project. We figured out of this immediatly exept for the prices.
We also had to blend the Seven Key Functions in exceptionally unique way as well. We had to blend all of the things that we learned in our S&EM class to our advantage. This was a very knowgeable project and let me see how the real business world operateid and did i mention that we only had two people in our team while the rest of the groups had three which put us at an even greater disadvantage as far as work wise.